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		ViennaDesign - From Loos to Eoos Starting from seminal masterpieces such as the House on Michaelerplatz by Adolf Loos and Hans Hollein’s legendary shop designs, a journey through Vienna’s interior design history will lead on to Hermann Czech’s unique bar and restaurant projects, the bizarre lines of propeller z and the contemporary multimedia communication spaces by EOOS.


			01 House on Michaelerplatz 1909-1911 Michaelerplatz 3, 1010 Wien Adolf Loos Once denigrated as the "house without eyebrows" despite its sumptuous ground-floor zone adorned by a variety of high-quality materials, this former store of the exclusive tailors Goldmann & Salatsch has over the decades become the destination of many an architectural pilgrimage. Situated right opposite the splendidly ornamented ensemble of Vienna’s Imperial Palace complex, Adolf Loos’ simple, uncluttered masterpiece proved a massive shock to early-20th-century public sensibilities.

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			02 Kniže gentlemen’s outfitters 1909-1913 Graben 13, 1010 Wien Adolf Loos The narrow marble portal opens into a small shop, with a winding staircase leading up to the spacious upper floor. The elegantly wood-panelled interior styled with Loos’ typical precision perfectly epitomises the atmosphere of British Belle Epoque gentlemen’s outfitters. In 1993, the premises were enlarged by Paolo Piva to include the neighbouring shop.

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			03 Retti candle shop 1964-1965 Kohlmarkt 12, 1010 Wien Hans Hollein The central, symmetrical entrance dominated by the striking, elliptical recess above and the two showcase niches are cut into the aluminium façade in almost sculptural style. Inside, too, the wall shelving clings smoothly to the two-part (square and octagonal) layout. An icon of its period, the design has retained its modernity even after 40 years.

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			04 Kleines Cafe 1970 Franziskanerplatz 3, 1010 Wien Hermann Czech As the first of its kind, the Kleines Café by Hermann Czech established a specific pub/café type that was later to be varied many times over. Covering only a minimal surface and extending over several levels, enriched by sophisticated details and mirror effects, recurring to elements of Vienna’s traditional coffeehouses and deftly reinterpreting them, the interior conveys the pleasant impression of a convivial, atmospheric, old-style café.

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			05 Pharmacy “Zum Löwen von Aspern” 2002-2003 Groß-Enzersdorfer Straße 4, 1220 Wien ARTEC Architekten The large open sales space is structured by strip-line light fixtures inserted into the fair-faced concrete ceiling and thematically organised wall shelves. A light-flooded interior courtyard with a ginkgo tree and the "monastic" roof-garden for planting medicinal herbs endow the minimalist concept with a very agreeable, "pharmaceutically correct" link to nature.

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			06 GIL 1 1999-2000 Mariahilfer Straße 49, 1060 Wien propeller z Completely glazed, with a bold catwalk, the chic fashion atelier straddles zeitgeist at the dawn of a new millennium. The yellow-green signal colour contrasts with bright hues; cool industrial materials and transparency are key focuses. The multifunctional furnishings specially created for this shop blend smoothly with the surrounding space.

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			07 Café/restaurant UNA at the MQ 1999-2001 Museumsplatz 1 (Staatsratshof), 1070 Wien Lacaton & Vassal, Feldbacher & Seehof Simple tables and wooden chairs, freely hanging lighting fixture cables and an unplastered front are juxtaposed with a constellation of Oriental tiles set in a historic cross vault. Also due to the large glazed surfaces on both sides, this individualistic, very successful mix of different styles creates exquisite moods at any time of day.

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			08 Concept store PARK 2003-2004 Mondscheingasse 18-20, 1070 Wien SPACE Plus The spare salesroom done in pure white, whose austere design only allows for selected Eames furniture classics, offers young fashion and product designers a spatially neutral presentation platform. On two levels, shoppers find exclusive, pricey textile collections as well as extravagant print items, accessories and designer objects.

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			09 A1 lounge 2003-2004 Mariahilfer Straße 60, 1070 Wien EOOS This project stands for a three-storey bid to create a holistic shopping experience. The museum-style entrance zone leads to a haptically oriented product presentation area – which embodies the novel concept of "phantom cellphone shopping" – in the basement and, with multimedia features enhancing the background, to the trendy first-floor bar with a view of the vibrant street-life on Mariahilferstrasse.

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			10 Restaurant Kiang 1 Rotgasse, 1010 Wien Helmut Richter, Heidulf Gerngross As one of the first "modern-style" Asian eateries, Kiang I became THE 1980s cult restaurant and pioneered a design approach much in use 20 years later. The selection of materials – red lorry tarpaulin, plastic chairs, aluminium tables and plywood lining – combines with the glazed surfaces of the mirror-covered booths (which can be opened) to create a deliberately un-Viennese atmosphere.

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			11 Engel am Naschmarkt 2004-2005 Linke Wienzeile 6, 1060 Wien gaupenraub +/- This bar/restaurant with only 22 square metres surface including kitchen and sitting zone evidences outstanding architectural mastery in dealing with extremely reduced space. This is a case of making a virtue of necessity – patrons know exactly "what’s cooking" and can enjoy the urban atmosphere at the heart of the vibrant Naschmarkt.

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